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Articles

Vol. 13 No. 1 (2019): Low Cultures and Mass Media: Narratives of the Mainstream

Anthony Bourdain's MacGuffin: Dialogical Politics, the Middle East, and Cooking Shows

DOI
https://doi.org/10.14288/cinephile.v13i1.198194
Submitted
May 12, 2023
Published
2019-03-01

Abstract

In 1965, Robin Wood began his study of Alfred Hitchcock by stating: “Why should we take Hitchcock seriously?” (Wood 55). This opening gambit served as a call to arms as to why popular or “low” culture was as worthy of study as high culture. Wood argued that while a majority of Hitchcock’s works were derisively labelled “thrillers,” much more was actually going on. One such subtext was what Hitchcock called the MacGuffin, a device which functioned as a means to propel his plots forward, although the MacGuffin was ultimately unimportant to the film overall – for example, the uranium in the wine bottles in Notorious (Hitchcock 1946) which merely serve as a narrative excuse to drive the action. In this article, I contend that over time, “cooking” and “travel” began to play the role of the MacGuffin in Anthony Bourdain’s supposedly low-culture reality television shows, allowing him to produce dialogical works outside the ideological coherence of mainstream American cable television. Because of the profound ideological imaginary that the U.S. media has created about the region and its inhabitants, I concentrate on Bourdain’s shows set in the Middle East.