Though severely understudied, video game adaptations have become a highly popular and lucrative transmedia business. Film-to-game adaptations are now standard for many big-budget Hollywood productions, and video game developers have also turned to other media for inspiration: from comics to television series, game adaptations of popular franchises are proving to be productive areas for both profit and creativity. Founded in 2004, Telltale Games is an American independent video game developer and publisher best known for its adaptations of popular licensed products. Telltale focuses on digital publications which are released episodically, and most of its productions are pointand-click adventure-style games which centralize narrative, character development, and player choice. Telltale has adapted from various media, including comic books (Sam & Max, The Walking Dead), a web cartoon (Homestar Runner), multiple film series (Wallace and Gromit, Back to the Future), a television series (Game of Thrones), and other video game franchises (Borderlands, Minecraft). In this article, I will discuss Telltale’s most successful adaptations and explore how their artistic approach and particular source material have determined their level of popularity and acclaim. Most of my discussion will focus on The Walking Dead (2012), Telltale’s most successful adaptation. I will argue that because its main characters are unique to the game, rather than adapted from the source material, The Walking Dead fosters an incredibly realistic illusion of player agency, which sets it apart from other Telltale adaptations and most video games in general