Pinterest in Academic Libraries: Social media policy on visual social networks

Logan Bingle


Social media has come to dominate the world of online communication. As a result, the social media ecosystem has come to support a diversity of social media platforms to meet various user needs. A unique user need that has recently emerged is the desire for visual communication that is typified by social media platforms such as Pinterest. This briefing examines the emergence of Pinterest as a specific example of a visual social network. The briefing then proposes a framework to develop a social media plan for Pinterest from literature on the use of Pinterest in academic libraries.


Pinterest; social media; communication planning

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Baggett, M., & Gibbs, R. (2014). Historypin and Pinterest for Digital Collections: Measuring the Impact of Image-Based Social Tools on Discovery and Access. Journal of Library Administration, 54(1), 11–22.

Hansen, K., Nowlan, G., & Winter, C. (2012). Pinterest as a Tool: Applications in Academic Libraries and Higher Education. The Canadian Journal of Library and Information Practice and Research, 7(2), 1–11.

Redish, J. (2012). Letting Go of the Words (2nd ed.). Morgan Kaufmann.

Thornton, E. (2012). Is Your Academic Library Pinning ? Academic Libraries and Pinterest. Journal of Web Librarianship, 6(3r), 164–175.


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